Smart car will be on display in KC area
If you still find a Segway scooter moving on a downtown sidewalk a peculiar sight, wait till you see the Smart car.
What will soon be the smallest car sold in the U.S. will be on display for consumers to check out and test-drive at Oak Park Mall on Sunday and Monday.
The Kansas City area is the latest stop for Smart USA, a Penske Automotive Group subsidiary, in a 50-city road show to generate interest in the two-seater.
Nearly 800,000 of the vehicles have been sold worldwide, but the Smart car will be launched in the U.S. for the first time in January. With fuel prices remaining high and urban traffic congestion unabating, the U.S. distributor of the car built by Mercedes believes the time is right for its American debut.
The car has a rear-mounted, three-cylinder, 1-liter gasoline engine that produces a top speed of 90 mph. It reportedly will get more than 40 miles to the gallon. Prices for its three models start at $11,590, $13,590 and $16,590.
The Smart car is unique, said Ken Kettenbeil, Smart USA’s director of communications.
“Because of this car’s size, price and gas mileage, it’s somewhat in a segment by itself,” he said at Penske’s headquarters in Bloomfield Hills, Mich. “People are always curious about the car’s dimensions and safety. So we thought the best way to address those questions is to bring the car to the customers.”
In fact, that’s basically Smart USA’s marketing strategy. The company has no plans to advertise in print or on television. The company will rely on word-of-mouth buzz, online and in person.
Tags: smartcar
What will soon be the smallest car sold in the U.S. will be on display for consumers to check out and test-drive at Oak Park Mall on Sunday and Monday.
The Kansas City area is the latest stop for Smart USA, a Penske Automotive Group subsidiary, in a 50-city road show to generate interest in the two-seater.
Nearly 800,000 of the vehicles have been sold worldwide, but the Smart car will be launched in the U.S. for the first time in January. With fuel prices remaining high and urban traffic congestion unabating, the U.S. distributor of the car built by Mercedes believes the time is right for its American debut.
The car has a rear-mounted, three-cylinder, 1-liter gasoline engine that produces a top speed of 90 mph. It reportedly will get more than 40 miles to the gallon. Prices for its three models start at $11,590, $13,590 and $16,590.
The Smart car is unique, said Ken Kettenbeil, Smart USA’s director of communications.
“Because of this car’s size, price and gas mileage, it’s somewhat in a segment by itself,” he said at Penske’s headquarters in Bloomfield Hills, Mich. “People are always curious about the car’s dimensions and safety. So we thought the best way to address those questions is to bring the car to the customers.”
In fact, that’s basically Smart USA’s marketing strategy. The company has no plans to advertise in print or on television. The company will rely on word-of-mouth buzz, online and in person.
Tags: smartcar
posted by Smartcar Owner at 2:53 PM
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